Rigga was my attempt to critique the idea of money-making schemes as being a necessary element of success. For instance, certain Black artists create music that glorifies misogyny, rape, feudalistic eroticism, & murder. This negatively affects the Black communal psyche because it is set into place as the standard for rap music, which is then heavily promoted. With a focus on responsibility of the artist, money is being made regardless of the damage. This can be compared to multinational corporations, like oil companies, who make money regardless of the environmental damage. Rigga is a metaphorical play on this idea.